Un sueño hecho realidad
Los Gugas es un proyecto de creación y desarrollo de marca desarrollado de forma integral por Errepila.
Nació en 2014 cuando Irene y Eva decidieron crear un espacio dedicado a los libros y juegos infantiles en Alcobendas (Madrid).
Diseño de logotipo, Creación e implementación de marca, Dirección de Arte & Diseño Gráfico.
The clients are two young entrepreneurial -teacher and social worker-, who decided to combine their training and experience to start their own project and create a space dedicated to books and games.
Boards had defined characters and a name, but during branding and art direction process we stylized the original approach in order to create a unified and strong brand image -in the neighborhood, the city and the web-, which help to position in the industry and gain a place in its own right in the landscape of educational bookstores.
The Gugas -characters created by Eva and Irene- then became the leitmotif of the brand itself and its values, as well as all the graphics developed. And Alejandra Fernández Mingorance gave life to the sketches, so the illustrations were at the height of the prominence they deserved and we required.
Now The Gugas are a shop and a brand, and also a space in which through the books and games, children and parents share a world of fantasy, imagination and fun.
The Gugas was presented as a simple project; but our ability to dream -and permit clients to do-, made us imagine a world that has just begun…